In this issue of Products and Services Review, we are pleased to announce Paul Edwards Interiors as our Interior Designs Company of the Month.
Paul Edwards Interiors launched at Grand Designs Live in 2014. After receiving glowing feedback from attendees, customers and trade partners the stand was voted ‘Best Stand on Show.’ This marked the achievement of a long-standing dream to work in the retail home interiors industry. Based off 25 years of hard work and dedication to gain the vital knowledge and experience required to start his own business, Paul is now the successful owner of Paul Edwards Interiors. Paul Edwards Interiors is best known for stocking a wide variety of home furnishings from the UK and Europe’s most premium furniture brands. Their interior design services are second to none, using only the best materials to piece together the finest designs and constantly adapting to market trends. It’s no surprise that Paul Edwards Interiors has become one of the industries up and coming most talked about companies.
Off the back of the company’s successful launch at Grand Designs Live, Paul Edwards Interiors launched its first showroom based in Hinckley, Leicestershire. The original showroom is still going strong, albeit a change of location. Since then, the doors opened to three other locations, expanding the business and clientele massively. Just before COVID-19 hit, Paul Edwards Interiors decided to expand, trading through a tough period gracefully and has since grown exponentially. Based in Coventry, the company’s flagship showroom is an emporium of interior furnishings, décor, and art for every room. Later, a third store in Warwick was opened, closely followed by a small outlet stand at Harley Equestrian in Northamptonshire.
“Like every other business has found, the last two years have been hard. But, in this time, we have grown quite considerably. This led to a company-wide expansion, opening two new showrooms and a growing market presence. We also annually present at the Grand Design Show and the Ideal Home Show,” stated Paul.
Supported by long term trusted colleague Jayne, Paul and Jayne hold over 50 years’ experience in home interiors. This aims to offer customers a combined warm, friendly, and high-quality customer experience.
Paul Edwards Interiors offers a full top to bottom interior design service to which Paul often spends much of his time outside of the office visiting interior design projects intended to give him a greater view of the room’s layout and design ideas “Our speciality, if you like, is getting the clients designs together and rolling it out from top to bottom. Upon agreeing the design, we will very often pick up the necessary fabrications the next morning. This includes carpets, curtains, and wall coverings. We fit the fabrics in the afternoon, deliver all the furniture and pretty much roll out the whole job in one day. You could almost call it a professional bespoke 24-hour makeover,” stated Paul.
Predominantly known as a furniture retailer, Paul Edwards Interiors is host to a completely unique service, steering well clear of any large competitor such as DFS or SCS. “We are unique in what we offer, and we are proud of that fact. We work very hard with our manufacturers to develop good relationships that ultimately allow us to deliver a better, more personalised service to our customers that leaves them with a very pleasurable shopping experience,” said Paul. With quality in mind, each member of staff is highly trained and qualified in delivering a high standard of customer service whilst simultaneously being able to offer advice, expertise, and a friendly no-nonsense service.
“The benefits of our service are that we work very hard to remove the risk factors for our clients. There is nothing worse than going through the purchasing process to find out it doesn’t fit when it gets to your home. We do all the hard work, so our customers don’t have to. We are not into high pressure sales; we will listen to what our clients ask for and then express our expertise on how best to bring their dreams into reality. We are as competitive as any other company, however, our strong and trusted relationships that we build with each client is what keeps our customer retention high and feedback positive.” commented Paul.
From initial consultation to delivery of products and full installation, Paul Edwards Interiors also offer a complete decorating service for all clients which is a completely unique add-on benefit to its services that goes distinctly unrivalled in the current industry. “My vision for our customers is to create an environment where, like you would your local hairdresser, you remain loyal to them because firstly, they are very good at what they do so you trust their service, secondly, because no-one else does it better, and thirdly, you feel great when you leave because you always have a good experience with them. My vision is to create this environment for customers but for furniture,” stated Paul.
Its brand-new website boasts over 500 products and furnishings for the Living room, Dining room, Bedroom, and Home Office that ooze inspiration and character. Be inspired by such products as beanbags consoles & sideboards, dining benches, dining chairs, lamp and nest tables, vintage additions, vintage sofas, stools & barstools, vintage Kernow and patchwork, coffee tables and many more of which are all currently available with a 15% off discount to celebrate the launch of the new website.
With a host of inspirational collections to choose from Paul explained some of the most popular, “our vintage tweed & leather collection is very popular and one that we have showcased at the Grand Designs Live show on a couple of occasions and has had a fantastic response. We also deal with Duresta and Gascoigne Designs which are both upholstery manufacturers that we do good business with.” said Paul.
Paul Edwards Interiors don’t just design interiors for houses but for businesses too. Previous work includes interior design for The RoeBuck Inn, The Coda Restaurant at the Royal Albert Hall in London, Leicester City FC Directors Lounge and Creacon Lodge hotel in Ireland which was a huge project incorporating the design and decor of over 14 individual bedrooms, reception and guest areas throughout the hotel.
Going forward, the aim is to increase brand awareness through various online marketing channels as well as investing further into its Coventry store which will be the hub of the business for the future. “We will also be expanding into bedroom furniture, fitted bedroom furniture and beds very soon. We are fast becoming a one-stop-shop for all interior design furnishings which we have worked very hard to achieve. My dream is to have the best furniture showrooms in the area, and we are well on our way to achieving this,” said Paul.
For more information, please see below:
T 02476 443480
pauledwardsinteriors.cov@gmail.com
www.pauledwardsinteriors.co.uk
www.vintagesofasandfurnishings.co.uk